Lake Consumer Products to launch vH essentials PMS Relief Formula

JACKSON, Wis. — Lake Consumer Products, a subsidiary of Wisconsin Pharmacal Co., on Thursday acquired the exclusive North American rights to an over-the-counter product that addresses many of the key symptoms associated with premenstrual syndrome. Lake Consumer Products acquired the license from Back Bay Scientific.
Lake Consumer Products plans to launch the product, previously known as PMS Escape, under the trade name vH essentials PMS Relief Formula.
"Lake Consumer Products is excited about bringing this proven technology to market," said Jody Currie, director of innovation and business development at Wisconsin Pharmacal Co. "We believe this formula has the potential to positively impact the health and wellbeing of millions of women."
The PMS Relief Formula that will be marketed under the vH essentials brand consists of complex carbohydrates that work naturally with the body to increase, indirectly, the synthesis and activity of the neurotransmitter serotonin. Reduced levels of brain serotonin have been linked with PMS-associated mood disturbances, such as anxiety, anger, poor impulse control, an inability to concentrate and appetite changes.
In two clinical trials, the product improved typical PMS symptoms, such as anger, tension and confusion, for about three hours after consumption of the product. In addition, self-reported cravings for sweet and starchy foods also were significantly diminished, the company stated. 
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