La Roche-Posay's Derm AOX fights skin aging

NEW YORK La Roche-Posay has introduced its new Derm AOX Anti-Glycation + Anti-Oxidation serum, which it is positioning as the first product of its kind to fight both major causes of skin aging.

According to the company, the serum inhibits the glycation process and protects against cell oxidation to slow the skin aging process, smooth wrinkles and restore radiance.

What is glycation? Comparable to a "caramelization" reaction, sugar molecules naturally present in the skin adhere to collagen and elastin fibers, hardening them. As the skin ages, these sugar molecules create rigid bridges between fibers. As a result, skin loses suppleness and wrinkles set in. Oxidation is a result of external aggressors, like sun, pollution and stress, which trigger free radicals in the skin. The result is a loss of radiance and vitality in the skin.

The new Derm AOX Anti-Glycation + Anti-Oxidation Serum has a suggested retail price of $55 and can be purchased at select CVS/pharmacy and Duane Reade locations, as well as select physicians' offices.

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