La Roche-Posay unveils hydroquinone-free hyperpigmentation treatment

NEW YORK — Hyperpigmentation — from freckles to melasma (the "mask of pregnancy") to age spots to vitiligo — is a common, usually harmless condition that can be caused by a host of factors. While treatments are plentiful, many contain the controversial ingredient hydroquinone. Enter La Roche-Posay's Mela-D Pigment Control concentrated dark spot correcting serum, which does not contain hydroquinone.

La Roche-Posay introduces Mela-D Pigment Control concentrated dark spot correcting serum is clinically proven to correct and prevent the appearance of dark spots and uneven skin tone while improving radiance and texture in as little as two weeks, without the use of hydroquinone, the manufacturer stated.

Not only has hydroquinone been found to cause irritation, but also studies in rodents have shown "some evidence" that the skin-lightening ingredient may act as a carcinogen.

Previously only available in a physician's office, this concentrated dark spot correcting serum boasts two times the concentration of the brand's daytime corrective treatment, Mela-D Serum.

Mela-D Pigment Control concentrated dark spot correcting serum is a triple-action formula combining lipo-hydroxy acid, La Roche Posay's exclusive pro-exfoliating molecule, with glycolic acid for added exfoliation, plus kojic acid, a natural skin lightener derived from mushrooms.

A clinical study with Mela-D Pigment Control concentrated dark spot correcting serum showed a 48% reduction in lentigo size and color intensity in three months. Skin complexion was more uniform and skin radiance was significantly boosted, the manufacturer stated.

Mela-D Pigment Control concentrated dark spot correcting serum is noncomedogenic, hydroquinone-free, paraben-free and dermatologist tested. It is suitable for use on the entire face at night.

Mela-D Pigment Control concentrated dark spot correcting serum has a suggested retail price of $58.95 and can be purchased at select physicians' offices, select CVS/pharmacy stores, CVS.com, select Walgreens and Duane Reade locations and online at LaRoche-Posay.us as of July 2011.

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