La Roche-Posay to launch Redermic[+]

NEW YORK La Roche-Posay is launching in July at select CVS stores, CVS.com and select Duane Reade locations its new anti-aging formula called Redermic[+], which stems from research into sensitive skin.

According to the manufacturer, it is the first wrinkle-filling treatment to combat the micro-inflammatory source of aging. Redermic [+] contains three corrective anti-aging ingredients:   5% pure vitamin C, essential in the fight against aging:

  • Reinforces cutaneous support
  • The dermatological reference ingredient to boost the synthesis of support fibers [collagen IV and VII]
  • Vitamin C demonstrates optimum efficacy on collagen and wrinkles when concentrated at 5%

Madecassoside, a "custaneous repairer":

  • Fills in deep wrinkles
  • Regenerative action of dermal fibers via stimulation of collagen I and III synthesis
  • Stemming from skin healing research, Madecassoside helps to restructure the dermal extra-cellular matrix

Hyaluronic acid, "instant smoothing" effect:

  • Smoothes surface wrinkles
  • Restores optimal hydration levels to smooth wrinkles
  • Following surface application, water is captured and locked in, helping to smooth fine lines on skin's surface.

There is Redermic [+] for normal to combination skin and dry skin ($48). There's also an eye treatment ($38).

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