La Roche-Posay introduces less messy, less greasy sunscreens

NEW YORK — La Roche-Posay has developed two new sunscreen formulas designed to address consumer concerns that suncreens are generally too messy, sticky or greasy. The company launched Anthelios 60 Ultra Light Sunscreen Fluid for face and Anthelios 60 Melt-In Sunscreen Milk for body, with a new technology: Cell-OX Shield XL.

The Cell-OX Shield XL technology provides dual protection against exposure to harmful UV rays that can lead to short-term and long-term damage to skin cells, including skin cancer and premature aging. This two-pronged approach incorporates a patented combination of five sun filters, as well as antioxidants to further protect skin on a cellular level.

The first line of defense features a combination of UV filters enhanced with a stabilizing performance booster to deliver photostable and broad-spectrum protection (SPF 60/PPD 26) against UVA and UVB rays. The second line of defense consists of an antioxidant complex that includes Senna Alata, a plant extract indigenous to tropical regions, which has a self-defense mechanism that protects against cell damage.

In addition to using fewer ingredients and Cell-OX Shield XL, Anthelios 60 Ultra Light Sunscreen Fluid and Anthelios 60 Melt-In Sunscreen Milk feature another improvement: they are now water-resistant for up to 80 minutes — the maximum time recognized by the FDA. Additionally, both formulas are paraben-free, noncomedogenic, fragrance-free and dermatologist-tested on allergy-prone and sensitive-skin.

La Roche-Posay Anthelios 60 Ultra Light Sunscreen Fluid with Cell-Ox Shield XL (SRP $29.99) and Anthelios 60 Melt-In Sunscreen Milk with Cell-Ox Shield XL (SRP $35.99) can be purchased at CVS/pharmacy, select ULTA, Walgreens, Duane Reade, Target locations, physicians’ offices and online at beginning in April 2013.

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