L.A. Looks kicks off model search on Facebook

STAMFORD, Conn. — Hair styling brand L.A. Looks, which is owned by Newhall Labs, has kicked off a model search on Facebook.

Through the contest, women and men ages 18 years and older can submit a photo for a chance to win a trip to Los Angeles for a professional photo shoot, and potential exposure in an upcoming L.A. Looks marketing campaign.

“L.A. Looks has incredibly dedicated fans with a great sense of style, so it was just natural to look among them as we search for our next models,” stated Jon Achenbaum, Newhall Labs’ CEO.  “This is going to be an exciting year for L.A. Looks fans, with new products on tap, exciting promotions and refreshed websites and social channels.”

Fans can visit the L.A. Looks Facebook page and enter by submitting a photo through July 31.  Entries will be judged on originality, creativity, quality of photo and overall appeal. Up to 10 girls and 10 guys will be chosen as finalists and showcased on the L.A. Looks Facebook page from August 8 to 21, where fans can vote for winners. Two grand-prize winners, who will receive a trip to Los Angeles that includes transportation, hotel, meals and participation in a professional photo shoot, will be announced on or around August 26.

In addition to its home on Facebook, the contest will be promoted on-pack, in FSI’s in Sunday newspapers on May 12 and July 28, as well as online at LALooks.com.

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