NEW YORK L’Oreal Paris is supporting the launch of its Go 360 Clean deep facial cleansing collection with a college campus tour that kicks off this spring.
The Go 360 Clean collection is comprised of four cleansing formulas for all skin types and features the first-ever “scrublet” cleansing tool. This super-soft, flexible cleansing disk applies the cleanser with 500 extra-supple touchpoints that glide across the skin, activating the cleansing formulas on contact and creating a foamy lather for a deeper clean.
The “Go Beyond Clean College Campus Tour,” managed by Legacy Marketing Partners, will visit 10 campuses by April 27 to encourage product trial while generating buzz. Using a branded Airstream trailer and two battery-operated Global Electric Motorcars, trained product specialists will invite students to use mobile face washing stations featuring Go 360 Clean, enjoy a two-minute upper back massage and get a professional makeup application.
Additional activities include free morning yoga classes, evening study break snacks, a local sweepstakes to win the newest touch screen computer on the market and viral wakeup calls that encourage students to start their day with Go 360 Clean. Full-size product samples, branded spa headbands and $1 retail coupons will also be distributed to students.