L’Oreal introduces Sportin’ Style hair care for men

NEW YORK SoftSheen-Carson, the ethnic hair care brand that is a division of L’Oreal USA, has announced the launch of its new Sportin’ Style by Sportin’ Waves, a haircare and styling line made just for guys.

The Sportin’ Style by Sportin’ Waves line is comprised of four products: anti dandruff shampoo, conditioning styling gel, moisturizing scalp cream and a shine intensifier.

Developed by SoftSheen-Carson/L’Oreal research and development, the products offer natural ingredients like avocado and aloe, for soft hair and moisture without greasiness. Sportin’ Style by Sportin’ Waves retails for $4.99 each.

Sportin’ Style by Sportin’ Waves:

  • Anti-Dandruff Shampoo (Conquer Flakes): treats dandruff while conditioning the hair.
  • Conditioning Styling Gel (Step-Up Style): holds hair in place for a finished look.
  • Moisturizing Scalp Cream (Fuel-Up Moisture): moisturizes hair while treating dry scalp.
  • Shine Intensifier (Power-On Shine): conditions hair with a shine that lasts all day.


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