NEW YORK SoftSheen-Carson, the ethnic hair care brand that is a division of L’Oreal USA, has announced the launch of its new Sportin’ Style by Sportin’ Waves, a haircare and styling line made just for guys.
The Sportin’ Style by Sportin’ Waves line is comprised of four products: anti dandruff shampoo, conditioning styling gel, moisturizing scalp cream and a shine intensifier.
Developed by SoftSheen-Carson/L’Oreal research and development, the products offer natural ingredients like avocado and aloe, for soft hair and moisture without greasiness. Sportin’ Style by Sportin’ Waves retails for $4.99 each.
Sportin’ Style by Sportin’ Waves:
- Anti-Dandruff Shampoo (Conquer Flakes): treats dandruff while conditioning the hair.
- Conditioning Styling Gel (Step-Up Style): holds hair in place for a finished look.
- Moisturizing Scalp Cream (Fuel-Up Moisture): moisturizes hair while treating dry scalp.
- Shine Intensifier (Power-On Shine): conditions hair with a shine that lasts all day.