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PARIS L’Oreal Paris has appointed actor and producer Pierce Brosnan as its new spokesperson, representing the Men Expert skin care line in all continents apart from North America. The news came as the French beauty company also unveiled its revamped Web site.
Brosnan will join the family of L’Oreal Paris spokespeople, which includes such celebrities as Jane Fonda, Penelope Cruz and Scarlett Johansson.
“Pierce Brosnan seemed an emblematic spokesperson for the L’Oreal Men Expert line, with his unanimously renowned talent and his exceptional charisma. The brilliant, esteemed career of this daring actor is one worthy of much admiration,” stated Youcef Nabi, international general manager of L’Oreal Paris. “His self-assurance, allure and ‘understated’ virility make him an ideal spokesperson for our Men Expert skin care range.”
In other company news, L’Oreal has given its site, located at www.lorealparis.com, a makeover. The site, designed by digital agency R/GA, has interactive features such as the expert diagnostic tool that serves up personalized beauty recommendations. It covers four categories: skin care, hair care, hair color and cosmetics.
The tool prompts users to answer a series of questions, guided by videos of L’Oreal Paris experts. Once the questions are completed, visitors receive a customized solution. Other relevant content is presented as well, including educational video tutorials and expert tips. For example, someone wishing to color their hair red is given a “dream color,” along with other top color choices, plus tips, how-to’s, and tricks on achieving and maintaining their desired color.
The site also enables customers to compile a list of their favorite products; sign up for newsletters featuring on products, offers, celebrity news and beauty trends; and filter through the product catalog.
The new site officially launches in January 2008. New features, enhancements and updates will be added to keep the site fresh and relevant.