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NEW YORK — L’Oréal USA has named Angela Bennett VP of global skin care brand La Roche-Posay.
Before being appointed VP and head of La Roche-Posay, Bennett held the position of VP marketing. She spearheaded strategic transversal marketing projects and retail expansion, as well as the development of the brand’s many product ranges, including Anthelios sunscreens and Effaclar acne treatments.
Prior to joining L’Oréal USA in 2002, Bennett spent four years in skin care treatment marketing for the Clinique brand at Estée Lauder. Upon arriving at L’Oréal USA, Bennett began her marketing career with Maybelline, spending three years working with major franchises within the brand in the face and color cosmetics categories. Bennett continued to develop her marketing skills in the Consumer Products Division of L’Oréal USA, where she worked exclusively on Garnier skin care for six years, playing an integral role in helping to launch Garnier skincare in the United States; most recently she served as head of Garnier Skincare Operational Marketing. In 2010, Bennett led the brand repositioning campaign, launching a new manifesto, technology platform and advertising strategy that helped fuel Garnier’s growth.
The La Roche-Posay brand is recognized by 25,000 dermatologists worldwide and has established itself as a leader in sun protection research and is renowned for delivering exclusive skincare formulas and dermatological expertise, made accessible in pharmacy/drug stores nationwide.
La Roche-Posay came to the United States in 1999 and was available only through dermatologists until 2007, at which point it was introduced via dermo-skin care centers with beauty consultant advice in select pharmacy/drug store retailers.