PARIS — L’Oréal has announced that it is looking to acquire from Japanese group Shiseido the Decléor and Carita brands.
Shiseido has granted L’Oréal exclusive negotiation rights, and an agreement could be signed in the coming weeks following consultation of L’Oréal and Shiseido employee representatives. The acquisition will be submitted to the approval of the relevant regulatory authorities, L’Oréal stated.
“This project is a wonderful opportunity for our Division to become a major player in this strategic professional beauty market, complementary to hair salons. Decléor and Carita are two beautiful, prominent beauty institute brands, particularly well established in Western Europe. Their growth perspectives, especially internationally, are very promising,” stated An Verhulst-Santos, president Professional Products division L’Oréal.
Decléor/Carita achieved a turnover of approximately 100 million euros in 2012, which ranks the group as No. 2 on the worldwide professional skin care market in beauty institutes, spas and hair salons.
Founded in 1974, Decléor is a leading brand in aromatherapy. Created in 1945 by Maria & Rosy Carita, known as hairdressers for stars, Carita incarnates the art of French pampering. Under Shiseidos’ leadership, the brands strengthened their equity, developed their global footprint and grew to the No. 2 position in the global professional spa and beauty institute market.