DALLAS — Kroger on Wednesday lowered prices on thousands of food and household items and renewed an emphasis on shopping experience, fuel discounts, local products and community relations in the Dallas market, the retailer announced. Within the next two years, Kroger will build six new stores and expand three locations, along with opening multiple fuel centers and remodeling existing properties in the North Texas area.
"We're a strong brand and company but we've achieved that status because we're always looking for improvement opportunities. Kroger currently serves 662,000 households every week in the North Texas market with 86 locations and we continue to expand those numbers," stated Bill Breetz, president of Kroger Southwest. "We know that price is important to every customer, and at times, can be a deciding factor where to shop. With our Refresh initiative, we're making a multi-million dollar investment to reduce prices across the store and reengaging our employees to offer highly-satisfied customer service."
Through the new investment, Kroger has lowered prices on items customers purchase most frequently ranging from fruits and vegetables to grocery and household staples. National and private label brands are included in the price reduction.
Along with new lower prices, Kroger will continue to help shoppers maximize their savings by accepting valid print coupons, and digital coupons that are downloadable at Kroger.com and through the Kroger mobile app. Kroger also helps customers save by offering discounted pricing for 30- and 90-day generic drug prescriptions, providing a daily 25% discount on cosmetics and giving a 10% wine discount when shoppers purchase six bottles or more.
In response to customer feedback, Kroger has installed new technology that allows stores to deliver a faster checkout experience. With the new Refresh initiative, Kroger is recommitting to making customers' time a priority, the grocer stated. To enhance the shopping experience, Kroger is striving to have more registers open, especially during peak shopping times, to keep shoppers' wait time to a minimum.
The company also announced Kroger Community Rewards, a new $1.5 million fundraising program that supports schools, non-profits and faith-based groups. Organizations and their supporters can enroll in the program using their Kroger Plus Card to earn funds. Every time an enrolled customer shops, they help their charity of choice raise money.