Kroger teams with Special K to emphasize awareness of breast cancer

PHOENIX Kroger Co. and Special K have partnered to raise awareness of breast cancer and have placed the photo of a local survivor on specially-marked boxes of Special K cereal, the companies have said.

One of Kroger’s employees, Darlene Werner, who works at a Fry’s Foods store in Gilbert, Ariz., will grace box covers of Special K, as will 46 other women who were selected as representatives. Their stories can be found online at, along with their cereal box photos.

About 6 million of the survivor Special K boxes were made and can be found in stores in select U.S. markets through November. Kroger has said that it had put $3 million this year into efforts of the Susan G. Komen Foundation to fund breast cancer research and promote awareness.

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