LAS VEGAS — Empowered Products Inc. announced today The Kroger Co. has placed its first batch of orders for Empowered Products' Pink line of personal lubricants for five of Kroger's distribution centers across the United States.
Kroger, the largest grocery store chain in the U.S., will now offer Pink Silicone and Pink Water at approximately 1,400 retail locations across the United States.
So far this year, in terms of Empowered Products' continuous expansion within the national retail sector, Kroger's 1,400-store order can now be added to product orders for Pink and GunOil from CVS Caremark for 5,000 retail locations, Walmart Stores for 600 retail locations, Walgreens for 250 retail locations and Target Corporation for online retail sales at Target.com. The Kroger Co. is comprised of a variety of retail outlets, including such grocery store chains as Ralph's and Food 4 Less, as well as such convenient stores as Kwik Shop and Quik Stop.
Scott Fraser, president and CEO of Empowered Products, added, "Our new sales relationship with The Kroger Co. fits perfectly with our rapid expansion strategy within the mainstream retail space. In addition to providing our company with immediate increased presence in the national grocery store chain sector, the Kroger relationship also offers direct entry into the convenience store arena, which — with a convenient store seemingly on every U.S. corner — should prove to be an integral component of our overall national product sales growth."
Like this story? Find us on Facebook for more insight, analysis and the latest in drug store news. Join the conversation.