CINCINNATI — Kroger on Wednesday announced today it was named the 2013 Retailer of the Year by Wine Enthusiast magazine.
Wine Enthusiast selected Kroger Retailer of the Year because of the company's "dynamic growth, dedication to wine, ability to foresee trends and customer service," the editors stated. According to a profile of the grocer, Kroger surpassed $1 billion in wine sales in 2012 and is expected to post double-digit growth in 2013.
"We are honored to receive recognition from the experts at Wine Enthusiast," Michael Donnelly, Kroger SVP merchandising said. "Kroger is focused on providing our customers with spectacular wine experiences – from our exclusive offerings such as Acronym to showcasing their favorite varieties from local wineries."
Kroger sources wines from local vineyards, employs 450 wine stewards across its store base to enhance the shopping experience, and advocates for customers where laws prevent access to wine in grocery stores. In Tennessee, for example, the company is advocating for expanded customer options through the Red, White and Food initiative, a grassroots effort to support legislation that would eventually allow customers the convenience of purchasing wine at their local grocery store.
This is the first time Kroger has been honored by the magazine.