Kraft appoints EVP strategy

NORTHFIELD, Ill. — Kraft Foods on Wednesday named a former Bain & Co. executive to the position of EVP strategy, effective Jan. 29.

Sam Rovit succeeds Michael Osanloo, who was named president of Kraft Foods' North American grocery business. Rovit, a 20-year business veteran with global growth and cost leadership strategy experience, will report to chairman and CEO Irene Rosenfeld and be a member of the company's executive team.

"Sam has impressive strategic and operational experience in the consumer packaged goods industry as CEO of Swift and as a senior partner in a blue-chip consulting firm," Rosenfeld said. "His deep understanding of corporate, customer, category and channel strategies will be instrumental in Kraft's delivery of top-tier financial results."

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