MEDFORD, Mass. The Natural Dentist, a maker of all-natural oral care products, has appointed Mark Koide as chief executive officer. Koide succeeds Nancy Rosenzweig, who led the privately held company for three years.
Koide, who has more than 15 years of experience in consumer packaged goods, most recently served a global president of the Seeds of Change division of Mars Inc. Before that he was an executive with Groupe Danone and Pepperidge Farms/Campbell Soup Company. Koide was a co-founder of Walnut Acres, an organic food startup that was sold to The Hain Celestial Group in 2003.
“We believe Mark’s expertise and proven success in creating and building brands will propel The Natural Dentist to its next stage of growth, capitalizing on the tremendous opportunities that lie ahead for natural oral care,” stated Dr. Roger Wyse, chairman of the board.