Kohl's heats up competition in beauty with expanded offerings

MENOMONEE FALLS, Wis. — Competition within the beauty space continues to heat up as Kohl's Department Stores announced the expansion of its beauty offerings in cosmetics, skin care, bath and body, hair care, men’s skin care and fragrance.

“This expansion of our beauty offerings in Kohl’s stores and online at Kohls.com takes our beauty department to a whole new level, bringing even more top national beauty brands to our customers,” stated Peggy Eskenasi, Kohl’s senior EVP. “The expanded selection establishes Kohl’s position as a destination for makeup, skin care and fragrance and delivers on our promise to provide quality products at a great price.”

There’s now an assortment of more than 20 new national beauty and fragrance brands in more than 250 Kohl’s stores nationwide and Kohls.com. The retailer has plans to expand the offerings to more stores in the future.
Shoppers at select Kohl’s locations will now find:

  • Cosmetics: Lorac Cosmetics, Pür Minerals Cosmetics, Cargo Cosmetics, theBalm, Sugar Cosmetics, Jane Cosmetics, eos, Tweezerman, Real Techniques by Samantha Chapman;
  • Skin care: H2O Plus, Borghese, Hydroxatone;
  • Bath and body: H2O Plus, be Delectable from Cake Beauty;
  • Men's skin care: Zirh, action Solutions For Men.

The new brands join a portfolio of existing beauty and health brands available at Kohl’s including: American Beauty, Bremenn Clinical, Candie’s, Earth Therapeutics, Elle cosmetics, essie, Frederic Fekkai, Flirt!, Goodskin Labs, Grassroots Research Labs, Katy Perry Lashes by Eylure, Oscar Blandi Hair Care, Simple Pleasures, Simply Vera Vera Wang cosmetics and more.

Kohl’s also offers a selection of celebrity and designer fragrances for women including but not limited to: Adam Levine, Britney Spears, Burberry, Calvin Klein, Ed Hardy, Escada, Il Bacio, Jennifer Aniston, Justin Bieber and Lady Gaga.

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