Kodak reiterates innovation despite expected bankruptcy announcement

LAS VEGAS — Kodak is debuting its latest products, including two new cameras, at the 2012 Consumer Electronics Show in Las Vegas, despite rumors that the company will be seeking bankruptcy protection.

The company showcased at CES the Kodak EasyShare wireless camera M750 and the Kodak PlayFull Dual camera. The latest EasyShare camera, which will retail for $169.95, touts 16 megapixels and allows users to instantly share their pictures with its built-in Wi-Fi, making it no longer necessary to connect to a computer to share images. In line with the EasyShare camera launch, the company also has implemented the Kodak EasyShare camera app for smartphones, including Android, Apple and BlackBerry devices, where users can share photos via Kodak Gallery sites, email or Facebook.

Meanwhile, the newest addition to the Kodak PlayFull line is the PlayFull Dual camera, which retails for $199.95 and combines a 1080p/60 fps HD video camera with a 12 megapixel digital camera. The device has an external microphone jack, built-in Xenon flash, and Share button for easy upload to Facebook, YouTube, Kodak Gallery sites, email and more.

Additional products showcased included:

  • Hero all-in-one printers that are Google Cloud Print Ready and Kodak Email Print Ready, and allow photos and documents to be printed from smartphones, laptops or tablets;

  • At-home applications, including the My Kodak Moments app and the Kodak Photo Collage Print app; and

  • On-the-go applications, including Kodak Pic Flick app, Kodak Document Print app and Kodak Gallery Mobile app.

“Kodak has been synonymous with imaging for more than 120 years. And for today’s social and mobile consumers, we continue to innovate to deliver intelligent and intuitive products that produce brilliant Kodak-quality images,” said Vince Ferraro, Kodak’s new global VP corporate marketing and consumer digital imaging group. “People trust Kodak with their memories, and we want to help them do more with those memories. Whether at home, on the go, or at retail, Kodak has a smart and simple solution to capture, create, share and print.”

Last week, Wall Street analysts said the company was expected to file for Chapter 11 bankruptcy. Additionally, Kodak also received a continued listing standards notice from the New York Stock Exchange after the average closing price of the company’s common stock was less than $1 per share over a period of 30 consecutive trading days.

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