Kmart launches fundraising effort for children's cancer research, offers reward points to donors

St. Jude Children's Hospital campaign starts

HOFFMAN ESTATES, Ill. – Kmart has started a fundraising campaign for St. Jude Children's Research Hospital for childhood cancer, the mass merchandise retailer said.

Kmart announced the start of its 2013 St. Jude Thanks and Giving campaign, under which members of the Shop Your Way loyalty program who donate between now and Dec. 28 will receive a coupon for 5% of the price back in points that they can use toward their next purchase. The offer lasts through Jan. 31, 2014.

"Our holiday season at Kmart would not be the same without St. Jude Children's Research Hospital, and we're happy to recognize the generosity of our Shop Your Way members this year," Kmart VP retail services Clay Wahl said. "We're always humbled by the outpouring of support from our members and associates and hope to raise even more money this year to help more families have a healthy and happy holiday."

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