Kiss My Face wants consumers to give 'peace' a chance

NEW YORK Natural personal care company Kiss My Face has teamed up with nonprofit group Seeds of Peace to launch Peace Soap and to introduce an online campaign dubbed "The Pledge for Peace."

Seeds of Peace is a nonprofit, nonpolitical organization that hosts a summer camp to empower young people from regions of conflict with the leadership skills and interpersonal networks needed to advance reconciliation and coexistence.

Through the partnership, Kiss My Face will donate 10% of all profits from Peace Soap to Seeds of Peace. The donation is earmarked for programming and supporting camp efforts.  

"The Pledge of Peace" campaign is designed to send campers from all over the world to the Seeds of Peace summer camp during the 2011 season (a cost of $6,000 per camper). For every 10,000 pledges that are made, Kiss My Face will sponsor a Seeds of Peace camper. There is no limit to the number of kids that Kiss My Face will sponsor.

To make a free "pledge" consumers can either click a button on the Kiss My Face Facebook page or enter their e-mail addresses at ThePledgeForPeace.com. The campaign will run from June 21 to Sept. 21.

Peace Soap is available in grassy mint, lavender mandarin, lemongrass clary sage and pomegranate acai for $9.99 (17 oz.) and $15.99 (34 oz.). As of June, Peace Soap can be purchased at Whole Foods Market, Target, KissMyFace.com and other stores where natural products are sold.

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