Kinerase announces new skin care line for mass

ALISO VIEJO, Calif. Clinical skin care brand Kinerase, which has a long history of creating high-end skin care products for both the physician and prestige channels, now has developed a new line for the mass market -- Dr. LeWinn by Kinerase.

Dr. LeWinn by Kinerase, a new hybrid of skin care products for consumers who need a more accessible price point, is comprised of 10 cleansers, moisturizers and daily treatments. The products will be available beginning February 2011 at select Walgreens and Walmart locations, and will retail for between $10 and $35.

Valeant Pharmaceuticals International, the creator of Kinerase, recognized the potential of combining the insights, advancements and technology from the two leading areas of medical skin care research -- dermatology and plastic surgery -- and by partnering with Dr. LeWinn's Research Center, the company developed the new collection.

The line utilizes Kinerase's patented kinetin at exclusive clinical strength levels of 0.1% to visibly extend skin's youth by improving cell health. Kinetin exists naturally in the DNA of plant and human cells and has been clinically proven to provide benefits in human skin. Kinetin slows down visible aging by recharging cells to stimulate skin's natural protection and repair mechanisms. As a result, skin acts, looks and feels younger, the company stated. Kinetin is effective for all skin types and works without exfoliating or forcing cell turnover, so it does not irritate.

In addition to kinetin, Dr. LeWinn by Kinerase products contain a variety of ingredients available in the mass market for the first time. Some of these ingredients include SNAP-8 Peptide, neuropeptides that visibly relax the appearance of wrinkles caused by repetitive facial expressions; Osilift, oat kernel sugars that create an invisible lifting film to tighten and minimize the look of wrinkles; and Eyeseryl, a tetrapeptide that drains and decongests puffiness and safeguards against future eye bags.

Plastic surgeon Dr. Laurence LeWinn founded the Department of Plastic and Reconstructive Surgery in Philadelphia, and continued on to become the associate clinical professor of surgery at the Hershey Medical Centre Pennsylvania and the director of Plastic Surgery Institute in Palm Springs. Inspired by his celebrity clientele, he created a topical skin care collection, called Dr. LeWinn's Private Formula, which has been the No. 1 premium skin care brand in Australia for the past 11 years.

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