DALLAS — Kimberly Clark on Wednesday announced the launch of the thin and absorbent Poise Microliners, featuring SAM (Super Absorbent Material).
"The little changes that women can begin to experience in their 30s and 40s are more common than they think," stated Melissa Dennis, Poise brand manager, Kimberly-Clark. "And if a woman has light bladder leakage, it's definitely time she met SAM (Super Absorbent Material). With the launch of new Poise Microliners, we want women who experience little leaks to think differently about LBL protection and find the most discreet options to help keep them dry, comfortable and confident all day long."
The thinnest liners in the light incontinence category, new Poise Microliners are designed specifically for LBL to absorb wetness, neutralize odor and stay three times drier than period liners, according to the company. SAM can also be found in the full line of Poise brand products.
To support the launch of new Poise Microliners, Poise brand is encouraging women to meet SAM with an unexpected marketing approach featuring print, television and online advertising, digital partnerships, product sampling and retail support designed to normalize the LBL conversation.