DALLAS The maker of Depend products is kicking off its “The Depend Campaign to End Prostate Cancer” for the second time.
Kimberly-Clark said its Depend brand's four-month campaign kicked off this month to celebrate Men’s Health Month and culminates in September with National Prostate Cancer Awareness Month, engaging a star-studded lineup of sports legends as campaign ambassadors and awareness advocates.
Through 2010, proceeds from the purchase of each package of Depend Underwear for Men and Depend Guards for Men will contribute to a total donation of $250,000 to ZERO –– The Project to End Prostate Cancer –– to help fund education and research initiatives. New additions to the lineup include: Hall of Fame quarterback Jim Kelly, pro-baseball legend and Hall of Fame shortstop Ozzie Smith and Hockey Hall of Famer Mike Bossy, who will help introduce the program in Canada. Returning to this year’s team are Football Hall of Famers Rod Woodson and Len Dawson, World Boxing Hall of Fame referee Joe Cortez and baseball legend and ZERO board member Ken Griffey, Sr.
“More than 3.8 million men in the United States are currently managing some form of incontinence, many of whom are doing so as a result of a prostate-related health issue,” said Mark Cammarota, Depend brand marketing director at Kimberly-Clark. “The Depend brand continues to be a valued resource for consumers looking to maintain a healthy, active lifestyle while managing incontinence, and through ‘The Depend Campaign to End Prostate Cancer’ we remain committed to promoting much-needed discussion and publicizing that this disease is not only treatable, it’s beatable.”