NEW YORK — Maintaining its tradition of supporting HIV/AIDS charities, New York-based beauty retailer Kiehl's Since 1851 has announced its continued partnership with amfAR, The Foundation for AIDS Research, and the fifth annual Kiehl's LifeRide for amfAR.
To benefit amfAR, Kiehl's will introduce a limited edition Ultimate Strength Hand Salve, a jumbo size of the company's classic formula. All of Kiehl's net profits from the sale of this product, up to $25,000, will benefit amfAR.
Inspired by Kiehl's history with motorcycles and philanthropic heritage, and with the mission to heighten awareness and raise funds for amfAR, the company embarks on the fifth annual Kiehl's LifeRide for amfAR, a charity motorcycle ride, Aug. 2 to 12, from Milwaukee to New York City.
HIV/AIDS awareness has long been at the forefront of Kiehl's philanthropic efforts, and through partnerships with organizations like amfAR, Kiehl's has donated approximately $3 million for the cause overall. At the conclusion of this year's ride, Kiehl's will have raised about $1.03 million for amfAR specifically, funding six cure-related research projects.
Chris Salgardo, president, Kiehl's USA and Kevin Robert Frost, amfAR CEO will lead the motorcycle enthusiasts to join the fight against HIV/AIDS including actors Malcolm-Jamal Warner, Katee Sackhoff, Teddy Sears, Gilles Marini, and Vanessa Marcil, model Tyson Beckford, and World Cup Rugby Champion, Ben Cohen.
Along the route, Kiehl's will host public celebrations in Milwaukee, Chicago, metro Detroit, the Cleveland area, and New York City, donating $150,000 over the course of the ride. The public is invited to meet the riders, learn more about amfAR, and contribute to the organization
Kiehl's will end the ride by sponsoring a public display of the AIDS Memorial Quilt, Aug. 11 to 12, on Governor's Island in New York. All are invited to participate in the Quilt's traditional display activities, including unfolding ceremonies, new panel dedications and the Reading of Names. This marks the first time in nearly two decades that the City of New York has hosted the AIDS Memorial Quilt with a display of this magnitude.
Key partners for the ride include Harley-Davidson Authorized Rentals and FIJI Water. Additional support will be provided by Dreamworks Studios, Marilyn & Jeffrey Katzenberg, Levi's, Schott and Kenneth Cole.