NEW YORK — Kiehl's Since 1851 is celebrating its 160th anniversary with the establishment of "Kiehl's Gives," an ongoing global initiative to promote philanthropy, in partnership with Julianne Moore, Pharrell Williams and the Scissor Sisters.
"We hope to engage customers in and increase awareness of the importance of giving back," said Cheryl Vitali, Kiehl's worldwide general manager. "Kiehl's Gives is a celebration of our causes, our customers and our communities around the world."
To kick off the initiative, Kiehl's launched KiehlsGives.com with a global donation of $160,000 to charitable organizations in the United States and around the world in three key Kiehl's causes: children's well-being, environmental issues and HIV/AIDS research. However, it's up to Kiehl's visitors to determine how much goes where by casting their vote. Voting ends Aug. 31.
Each pillar is brought to life through a short film series, viewable at KiehlsGives.com and featuring charitable individuals who express their personal commitments to causes important to them:
Julianne Moore, Kiehl's Gives global ambassador for children's causes. "For me, helping to give kids a fair shake here in the United States and around the world is so important, and I'm grateful to be able to be able to partner with Kiehl's to help get this message out," said Moore, ambassador for Save the Children, one of the recipients of funding from the Kiehl's Gives initiative.
Pharrell Williams, Kiehl's Gives global ambassador for environmental causes. "These days, there are many ways to build and manufacture using greener, more sustainable means, and Kiehl¹s is a company I¹ve worked with since 2010 to help get this message out," stated Williams, partner in Return Textiles and founder of From One Hand to Another, his charitable foundation that is behind the construction of an eco-building in Virginia that will serve as an educational resource center for children.
Scissor Sisters, Kiehl's Gives global ambassadors for HIV/AIDS causes. "Supporting efforts to not only help find a cure for AIDS, but also to support those who live with it, is something very near and dear to our hearts. We are thankful to join Kiehl's to be able to inspire more people to give back," said Ana Matronic, lead singer of the Scissor Sisters and supporter of After Hours Project, a local AIDS charity based in Brooklyn, N.Y., where she and other members of the band live.