OXNARD, Calif. — Fermented probiotic and kombucha maker KeVita is introducing three new Master Brew Kombucha flavors to its lineup. The new flavors are Dragonfruit Lemongrass, Mango Habanero and Citrus.
"By pairing enticing flavors with the benefits of organic acids and probiotics, we've grown our Master Brew Kombucha line tremendously from year to year," KeVita founder and CEO Bill Moses said. "These drinks are the total package, and we aim to continually exceed the expectations of our fans with innovative, new brews that taste great."
The announcement of the new flavors coincides with KeVita’s national campaign that asks fans to share how they feel on the inside by posting their #InnerSelfie — uploading a selfie to the Inner Selfie site and completing the sentence “I am (blank) inside.” For each photo shared using the hashtag and tagged @KeVitaDrinks, the company will donate $1 to the Gastric Cancer Foundation up to $25,000.
"We believe it's what's inside that counts, and we hope this campaign inspires our fans to share their passions and learn more about what's inside KeVita drinks that can help them revitalize throughout the day," KeVita chief strategy officer Bryan Crowley said. "By partnering with the Gastric Cancer Foundation, we've given our fans an incentive and platform to share their #InnerSelfie – and all for a great cause."