Keurig, Peet's Coffee & Tea team up for new K-cups

WATERBURY, Vt. & EMERYVILLE, Calif. — Keurig Green Mountain, recognized for its beverages and Keurig brewing systems, and Peet's Coffee & Tea, a specialty coffee and tea company, announced a manufacturing and distribution agreement. The companies plan to launch a selection of Keurig-licensed Peet's coffee and tea varieties in K-Cup packs by the end of the summer. Financial terms were not disclosed. Peet's will continue to roast the beans for its K-Cup packs at its LEED-certified facility in Alameda, Calif.; the roasted beans will be transported to Keurig for grinding and packaging. “Consumers consistently choose the Keurig brewing system for the quality, simplicity, value and variety of the brands and beverages available in the system,” said Brian Kelley, Keurig's president and CEO. “We’re thrilled to bring Keurig consumers and Peet’s lovers the choice of Peet’s premium specialty coffees and teas as part of the continually growing Keurig family of brands; hand-roasted by Peet’s and expertly packaged in K-Cup packs by Keurig to deliver optimum freshness and taste with the ease of the Keurig brewing system.” The new, licensed Peet's K-Cup packs will be available at grocery stores, mass merchandisers, club stores, Peet's retail stores and online at Peets.com. Keurig will distribute Peet’s K-Cup packs to specialty and department stores and away from home channels, as well Keurig.com. “We continue to have incredible growth and success in the single cup category as existing and new consumers have responded very favorably to the quality and experience of Peet’s in the single cup form over the past year,” said Dave Burwick, president and CEO of Peet’s Coffee & Tea. “We believe now is the right time to partner with Keurig and work together to further advance this important, growing category.”
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