Kerr Drug debuts Kerr Rewards app

CHAPEL HILL, N.C. Looks like Kerr Drug is putting its best foot forward in the Digital Age.

The retail pharmacy chain, which recently introduced video rewards with the help of AdPerk, has developed a Web application for the iPhone and iPod Touch with the help of Motorola.

How it works: Kerr Rewards members receive weekly text alerts announcing new offers especially selected for them. This members-only app allows customers to present their Kerr Rewards 2D barcode -- without the hassle of fumbling for coupons -- and the offers accepted will be automatically deducted from the shopping basket total, regardless of the number of offers in Kerr Rewards.

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