SAN FRANCISCO A regional pharmacy powerhouse and a provider of strategic video merchandising solutions for retailers have teamed up to develop a new marketing platform that leverages existing suppliers’ videos to engage customers who are researching purchase decisions online.
Kerr Drug and AdPerk said that Kerr Drug Video Rewards allows customers to select and watch videos from a variety of brands to earn offers and valuable information. Participating suppliers now are able to use video to bridge the gap between the Internet and stores by communicating with customers online and motivating purchase with coupons or other offers.
“Video is powerful. In fact, so powerful that many of our suppliers have already invested in the creation of video. Their problem is distribution and how to use it to sell more products,” said Bill Baxley, Kerr Drug SVP merchandise and marketing. “Kerr Video Rewards is a win-win for customers and suppliers. Not only is it a resource for customers looking for more information, but it offers suppliers an accountable environment where their video can make an meaningful impact.”
Early brand participation in Kerr Drug Video Rewards consists of a strong variety of Kerr Drug suppliers, including Bayer, Bic, Novartis and Pharmavite, as well as such major brands as Ensure, TRESemme, Huggies and Kleenex.
“As brands look for cost effective solutions to deeply engage customers, it is critical to leverage existing marketing assets and deliver value to customers beyond product and price,” said Barry Soicher, AdPerk CEO. “All AdPerk video merchandising solutions are opt-in programs where customers choose to participate so advertisers know their investment is reaching the most relevant and motivated customer on the Web.”