BATTLE CREEK, Mich. — A new addition to the Frosted Flakes line will be hitting stores in November. Kellogg’s on Tuesday announced the introduction of chocolate Frosted Flakes.
"We stay close to our fans to make sure we are delivering the cereal experiences they want most, which is what resulted in the delicious flavor of cinnamon Frosted Flakes launched last year," Kellogg’s senior director of morning food marketing Brad Schwan said. "So, when we found out chocolate was the next most requested flavor, we set to work right away."
The new flavor’s development included the input of consumers, who weighed in at nearly every step of the process, testing how different cocoas interacted with the cereal flake and milk.
The cereal is set to hit all major retailers and grocery stores, carrying a suggested retail price between $4.69 and $5.79.