Kellogg's emphasizes fiber-rich cereals

BATTLE CREEK, Mich. — Kellogg's is emphasizing its fiber-rich cereals, following the release of a study that examined the link between dietary fiber from grains and the lower risk of death from certain diseases in both men and women.

The study, published in the Archives of Internal Medicine, examined the diets of more than 388,000 adults (ages 50 years to 71 years), who were participants in a nine-year diet and health study conducted by the National Institutes of Health and AARP. Researchers noted that those with high-fiber diets were at a lower risk of death from heart disease, infectious and respiratory illness and, in the case of men, certain cancers. The risk of dying from these diseases was reduced by 24% to 56% in men and 34% to 59% in women with high-fiber intakes.

In response to this, Kellogg's is highlighting its breakfast cereals that boost high fiber content, stating that the research "should serve as wake-up call to all Americans to start making some small changes to their diets to ensure they are getting enough of this nutrient so important for overall health."

"Kellogg has long understood the important role fiber plays in overall health, and is committed to helping Americans increase the fiber in their diet through foods they already eat and enjoy. This study is further proof of the significant contribution of fiber to the diet," said Lisa Sutherland, VP nutrition for Kellogg North America.

Kellogg's lineup of fiber-rich cereals includes All-Bran, Kellogg's Nutri-Grain cereal, Kellogg's FiberPlus cereal and more.

More information on the benefits of fiber and Kellogg's efforts to increase fiber in foods can be found here.

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