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Kellogg's develops fiber guide for consumers

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BATTLE CREEK, Mich. A recent survey by Kellogg's revealed that 9-out-of-10 American adults and children do not have enough fiber intake in their diets. To help consumers better understand fiber and choose foods that offer its important health benefits, Kellogg's has teamed up with Bonci to offer Fiber-pe-dia: A comprehensive look at fiber.

This online report provides consumers with knowledge they need to incorporate good sources of fiber into their diets. Fiber-pe-dia also clearly explains how fiber can be beneficial to a healthy weight, digestive health and heart health, as well as the important role fiber plays in helping to keep children's digestive systems healthy so they can absorb nutrients. It is available online, along with other helpful tools, at www.kelloggsnutrition.com or www.fiber-pedia.com.

"The consumer confusion around fiber and whole grains is staggering," says Nelson Almeida, VP global nutrition for Kellogg's. "Survey results highlight the fact that even people who are trying to improve their diets may be failing to do so because of this confusion."

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