BATTLE CREEK, Mich. — A Kellogg's cereal that has had success in the United Kingdom is making its way across the Atlantic to U.S. consumers.
Kellogg's U.S. launch of Crunchy Nut cereal is being supported by the company's latest campaign, "It's Morning Somewhere." The campaign will include television, online and in-store advertising. One of the biggest showcases will be a consumer event featuring a large cuckoo clock to celebrate all time zones, the company said.
"To bring this iconic brand to the United States, we wanted a symbol that represented the 'It's Morning Somewhere' campaign and the enormity of the launch," said Yuvraj Arora, senior director of adult ready-to-eat cereal marketing at Kellogg. "Creating this immense clock and generating an exciting experience for consumers is a fun way to introduce Kellogg's Crunchy Nut cereal [in the United States] and bring our campaign to life."
With a blend of honey and pieces of nuts in every crunchy bite, Kellogg's Crunchy Nut cereal is available in two flavors: Golden Honey Nut and Roasted Nut and Honey.