Kellogg introduces new cereal, toaster pastry flavors

New additions to existing lines, limited-edition products added

BATTLE CREEK, Mich. — Kellogg has introduced a series of new breakfast food products, the company said Monday.

The new products include Mini-Wheats Crunch, a brown sugar-flavored cereal that the company called the first-ever nonshredded cereal from the brand, designed to stay crispy in milk; vanilla-flavored Scooby Doo cereal, made with whole grains and shaped like Scooby-inspired dog bones; Special K Chocolately Strawberry cereal, a limited-addition cereal designed for people trying to manage their weight; Brown Sugar Cinnamon Jacks, whose flavor also flavors the milk; and Pop-Tarts Oatmeal Delights toaster pastries.

"At Kellogg, we have a clear understanding of the evolving lifestyles, taste preferences and nutrition needs of our consumers," Kellogg Morning Foods SVP marketing and innovation Doug VanDeVelde said. "We translate those insights into delicious and nutritious options that consumers love."

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