WASHINGTON The Council for Responsible Nutrition on Thursday announced that business consultant and author Keith McFarland will keynote CRN’s annual symposium for the dietary supplement industry.
McFarland is the founder of McFarland Strategy Partners, a business consultancy that provides strategic advisory services to such companies such Microsoft, Morgan Stanley, House of Blues and Motorola. In addition, McFarland writes a monthly online column for BusinessWeek.
McFarland’s first book, "The Breakthrough Company: How Everyday Companies Become Extraordinary Performers," debuted on the top of the Wall Street Journal best-seller list. He also authored "Bounce: The Art of Turning Tough Times into Triumph."
The Conference takes place Sept. 29 through Oct. 2 outside Austin, Texas, at the Hyatt Regency Lost Pines Resort & Spa.