Keeping portion control simple with Measure Up Bowl

BROOKLYN, N.Y. — As the New Year quickly approaches, consumers with weight loss on their minds can look to a simple solution for healthy weight maintenance.


With pre-measured portions subtly etched into its interior, the Measure Up Bowl combines a measuring cup and dining bowl in one. The Measure Up Bowl is made of microwave- and dishwasher-safe porcelain, and is available in two sizes:

  • The classic ($19.99): With pre-measured portions of 0.5, 1, 1.5 and 2 cups. Perfect for entrees, such as pasta and sauce, chili and rice, as well as soups and cereals; and
  • The small ($13.99): With pre-measured portions of 0.25, 0.5 and 0.75 cup. Perfect for foods with higher-calorie density, such as ice cream, nuts and granolas.

The combination bowl set ($29.99) includes both the classic and the small.



The Measure Up Bowl is available at, and


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