SOUTHBOROUGH, Mass. — Kaz on Thursday introduced its new Vicks behind ear thermometer (V980), which takes the guesswork out of measuring for fever. Using patented technology, the Vicks behind ear thermometer features rapid one-second readings, and is one of the first thermometers designed to measure temperature from behind the ear — a gentler, noninvasive approach to detecting fever than rectal, under-the-tongue and forehead measurements.
“Parents are often concerned about the reliability of thermometers and having to wake a sick child for a reading,” stated Jennifer Trachtenberg, pediatrician at the Mount Sinai Medical Center in New York, Fellow of the American Academy of Pediatrics and Kaz spokeswoman. “The soft hollow site behind the ear is very close to the carotid artery, which carries blood to the brain. This spot is easily accessible and ideal for accurate measurements, as it is naturally protected from factors like perspiration and drafts that can often cause misreading.”
The Vicks behind ear thermometer has a suggested retail price of $39.99 to $49.99, is backed by a lifetime warranty and is available at Rite Aid, Target, Walmart and Walgreens, the company stated.