NEW YORK Actress Kate Hudson has partnered with hairstylist David Babaii and WildAid to bring to market a line of hair care products that support animal rights advocacy.
“We’re trying to come up with a way to make a product that everybody could get and afford—and actually make it a conscious product,” Hudson was quoted as saying in published reports. “We’d go to these labs and you start learning about regulations and how to make a product that’s sustainable in a market with people who want to buy things with longer shelf lives.”
The David Babaii for WildAid products are infused with such ingredients as volumizing volcanic ash, Cupucacu butter, blue algae, wild orchid, kiwi, mango, jojoba seed and dead sea salt. The products are free of sulfates, parabens, petrochemicals and animal products. And are free from animal testing.
The company will donate 10 percent of all profits to WildAid, the global wildlife conservation organization, to help save endangered animals.