LA JOLLA, Calif. Kashi on Tuesday announced the launch of its fifth annual Day of Change tour; but this year, the natural food company is joining forces with Burt's Bees.
Kashi's 2010 Day of Change tour is free and open to the public. The experience begins as guests receive a "Passport to Change" with helpful tips, along with food and product information, to guide them on their journey through natural living. Next, visitors may participate in four interactive sessions:
- Taste Here: Participants enjoy a sampling of Kashi's tasty, better-for-you foods, including both favorite classics and new innovations;
- Nourish Here: Visitors are encouraged to refresh themselves with personal care products from Burt's Bees, including skin care, face, lip and body products;
- Explore Here: Individuals participate in interactive displays and fun workshops on sustainability, why and how to look for natural ingredients in natural foods and products, and holistic health and wellness; and
- Little Steps Here: People are invited to join the Kashi Community and Burt's Bees Hive for more little steps. Participants can initiate their own personal change by making a simple pledge online -- such as to plan an all-natural meal, get a good night's sleep, or walk for 30 minutes -- as their first step to embracing a healthier lifestyle
"Our Day of Change tour is an established program that we're proud to continue offering as a means to educate and inspire individuals to achieve optimal health," said Keegan Sheridan, natural food and lifestyle expert for Kashi. "In celebrating our fifth year, we are excited to partner with an established leader like Burt's Bees and introduce people to even more ways in which they can embrace a natural lifestyle."
The 2010 Day of Change tour features more than 50 unique events in more than 17 cities across the country through September.