LA JOLLA, Calif. — Kashi has launched a new initiative that will boost the company's availability of organic and non-GMO foods affirmed by the Non-GMO Project, a leading independent verifier of non-GMO foods.
By the end of 2014, all existing Kashi GoLean cereals and Kashi Chewy granola bars — representing Kashi's biggest offerings — will be verified by the Non-GMO Project, the company said. Beginning in 2015, all new Kashi foods introduced into the market will contain at least 70% organic ingredients and also will be Non-GMO Project verified.
"This commitment meets the ever-evolving needs of our consumers," Kashi general manager David DeSouza said. "As one of the largest food brands in the natural and organic marketplace, we are in a unique position to make a sizeable, positive impact on the food system. Our team has been passionately committed to this journey for many years and we plan to continue aggressively with that commitment. This issue is larger than just Kashi and requires time and collaboration across many partners within the food system. Only by working together can we match supply with demand and provide a long-term solution."
For more information and updates on these foods and the Non-GMO Project verification process, visit Kashi.com.