Kardashian Beauty to expand into South Africa

SANTA MONICA, Calif. — Boldface Group, a Santa Monica, Calif.-based celebrity beauty licensing company, has announced that it is expanding international distribution and will launch Kardashian Beauty into South Africa.

The company’s South African distributor Azulade Marketing will launch Kardashian Beauty into Stuttafords Stores beginning Nov. 15, 2013.

Stuttafords is a boutique-like multi category retailer that sells international beauty brands, such as Dior, Estée Lauder, Cartier, Bulgari, Dolce & Gabbana, Clinique and others.

Azulade Marketing projects that after the initial limited launch in Stuttafords' 15 stores, Kardashian Beauty will expand its distribution throughout the country in 2014 to up to 700 additional retail venues with the future distribution it has underway.

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