NEW YORK — Just For Men will be the official hair care partner for Movember, the global men’s health charity, and has kicked off the search to find the Mo Bro face for 2014.
Every November, Movember is responsible for the sprouting of moustaches on thousands of men’s faces all over the world. "Mo Bros," as they are affectionately known, grow moustaches beginning on Nov. 1 to raise funds and awareness to combat prostate and testicular cancer in the United States.
An unexplained 30% bump in sales only in the month of November for 2011-12 led the brand to discover the Movember movement that is sweeping the world. Each moustache grown during Movember generates more than 2,400 conversations about men’s health.
However, many of the younger Mo Bros discovered their Mo’s were gray — and they didn’t like it. More than half (57%) of men ages 18 years and older have gray in their facial hair, and the quick fix was a trip to the local pharmacy for a box of Just for Men facial gel to wash it away, the manufacturer stated. Enter the JFM/Movember allegiance.
The Movember Limited Edition 2013 brush-in color collection has a new model — Movember CEO and co-founder Adam Garone and his signature Mo.
”There is great synergy between Movember and Just For Men, so Adam Garone was the natural choice to be on the special box,” stated Ralph Marburger, head of U.S. marketing for Just For Men. Sold exclusively in Duane Reade stores beginning Nov. 1, Just For Men is giving a percentage of proceeds from the sale of Adam’s box directly to Movember.
While this year’s Just For Men box will feature Garone, next year it could be you. Just For Men is offering Mo Bros a chance to become the face of the 2014 Just For Men Movember Box. Guys are encouraged to “Like” the Just for Men Facebook page to submit their moustache into the contest and share the nomination with friends via social media. Friends may vote beginning Nov. 15 through Dec. 7. The winner will be announced via Just For Men’s Facebook page in December and will appear on the front of the 2014 Just For Men Box.