Juice Beauty goes green with recycled packaging

Juice Beauty, which uses a blend of more than 26 certified organic fruit juices as a base for its skin and body care products, has now moved toward using 100 percent recycled packaging.

“We are thrilled that we have made one more step to being 100 percent green by moving to 100 percent recycled, post consumer waste cartons, labels and paper,” stated Karen Behnke, chief executive officer.

The company also has launched its entire company building on a paper, glass and plastic recycling program. When Behnke and her husband, Howard Luria, built their house, they practiced “green” habits by using insulation made of recycled blue jeans; an eco-clay for the stucco; radiant heating (water running through the pipes in the floor heated by solar); a solar heated pool; and recycled wood beams and flooring. She also makes her five-minute commute to the office in a Toyota Prius.

That passion is evident in the company’s business practices as well as it uses a blend of more than 26, 100 percent certified organic fruit juices as a base for its products.

“Organic ingredients are produced by farmers who emphasize the use of renewable resources and the conservation of soil and water to enhance environmental quality for future generations,” stated Melissa Jochim, head of formulations. “Organic ingredients are produced without using most conventional pesticides; fertilizers made with synthetic ingredients or sewage sludge, bioengineering, or ionizing radiation. Before a product can be labeled ‘organic,’ a government-approved certifier inspects the farm ensuring that all regulations are followed to meet USDA organic standards.”

In addition, all of the company’s juices are locally farmed in California and the Pacific Northwest as buying local ensures freshness and limits the company’s carbon footprint.

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