DALLAS The Joyner Sales Agency on Thursday announced the launch of Pepsom Salt and Pepsom Sports, two epsom salt products, from Pepsom. Based on both consumer and retailer input, Pepsom is creating a new segment out of what has historically a staple in many households. “We feel that the Pepsom brand with the wintergreen, spearmint and peppermint formulations will revolutionize the epsom salt first aid category by introducing refreshingly cooling blends to current and new consumers,” commented John Brown, principal of Pepsom.
According to Pepsom, Pepsom Sports is the first to be endorsed by the National Basketball Athletic Trainers Association, a fact that the company plans to emphasize in its marketing of the product. “We expect Pepsom products to be widely distributed at retail in the first quarter of 2008 due to the enthusiastic attention we are receiving during preliminary presentations,” commented Jeff Joyner, chief executive officer and president of Joyner Sales. “In fact, retailers from each trade class have already committed to distribution of this … product line.”