Jones Soda, Fiat launch photo contest celebrating new products

SEATTLE — Jones Soda Co. and Fiat today announced their “Jonesin’ for a Fiat 500e” summer photo contest, part of a larger, integrated marketing campaign for Jones Soda and Fiat to celebrate the companies’ new products, Natural Jones Soda and the automobile company’s all-new, all-electric Fiat 500e, which are both launching exclusively in California this summer.

Between June 1 through October 31, contestants who submit photos of any Fiat 500 model will have a chance to win either a weekly prize or the Grand Prize. Weekly winners will be awarded a Prize Pack of Jones Soda and Fiat brand merchandise. At the conclusion of the contest, a Grand Prize winner will receive a brand new 2013 Fiat 500 (a 500e if a California resident), surf lessons with Jones-sponsored professional surfer Brianna Cope, and have the winning photo featured on a run of Natural Jones Soda in 2014. Contestants in the U.S. and Canada can enter to win by submitting their qualifying photos using the hashtag #Jonesinforafiat500e through Jones Soda Co.’s official website, Instagram, Twitter and Facebook pages. Submissions will be judged based on the quality and creativity of the photos.

“We recognized that our brand DNA is similar to that of the Fiat Brand: unique, independent, fun and colorful. Both companies are launching healthier versions of our iconic, regular products in the California market, which are Natural Jones Soda and Fiat’s all-electric vehicle, the Fiat 500e,” said Jennifer Cue, CEO, Jones Soda. “This is a fun way for us to connect with our fan base and do what Jones Soda does best, connect with our consumers through photography.”

“The sense of excitement that surrounds the launch of the all-new Fiat 500e in California this summer creates a perfect opportunity for us to partner with like-minded brands such as Jones Soda,” said Jason Stoicevich, head of Fiat Brand North America. “Through fun social media activities, we will capture customer’s attention and one lucky winner will be able to bring home the zero emission Fiat 500e.”

Beyond the “Jonesin’ for a Fiat 500e” photo contest this summer, the companies are partnering on event and sampling programs, including a presence at the U.S. Open of Surfing in Huntington Beach, Calif., in July, where Brianna Cope will be competing and showcasing the new Fiat 500e. In addition, Jones Soda and Fiat USA will have a Fiat dealership sampling program in California and will be collaborating on a range of social media initiatives.

The contest is limited to individuals who are legal residents of the fifty (50) United States, the District of Columbia, and residents of Canada (excluding Quebec). Further details on the contest (including the official rules) and other events taking place throughout California in 2013 can be found at www.Jonessoda.com or fiatusa.com.


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