Joey New York unveils organizational plan for marketing, distribution

SUNNY ISLES, Fla. — Joey New York, which, through its subsidiary RAR Beauty, is the manufacturer and marketer of Joey New York skin care and beauty products, has announced an organizational plan for marketing and distribution. The strategy will allow the Joey brand to co-exist in the prestige, masstige, health and well-being and mass market channels.

The prestige brand will be a vitamin-infused collection called VitaMinute Skin Technologies, which will be powered by the Joey New York brand.

The other brands for the remaining distribution channels are still in development.

According to the company, it plans to develop Joey New York Beauty for a big-box retailer exclusively. Joey New York's coconut water-based skin care products are currently sold in the masstige space, plus an aromatherapy skin care collection for the health-and-wellbeing markets is currently in the pipeline.

Each category will have complete differentiation in product offerings, technology, designs and marketing message, the company stated.

"The goal is to be able to develop exceptional skin care products with a variety of technologies to offer consumers a choice based on their skin care needs, price range and lifestyle without cannibalizing or being too product-intensive in any single marketplace," said Joey Chancis, CEO of Joey New York.

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