SUNNY ISLES, Fla. — Joey New York has acquired the Joey New York brand of skin care and beauty products through its acquisition of RAR Beauty.
"The Joey New York brand will now have expanded access to the capital needed to develop once again into a significant brand in the skin care, cosmetics and personal care industry; not only through organic growth, but also through strategic acquisitions of companies in which we can integrate into the Joey New York brand business model," stated Richard Roer, president of Joey New York.
In the early 1990s, the Joey New York brand pioneered the "instant visible results spa at home concept," and produced products that were deemed "the safe alternatives to painful, costly dermatological procedures,” the company stated. Founder Joey Chancis has worked to reinvent the Joey New York brand.
"We believe this acquisition marks a significant event in the renewed growth of the Joey New York brand by providing new opportunities for us to expand our current product assortment, as well as develop additional skin care and cosmetic products for multi-channel distribution. We strive to accommodate the consumer demand for high quality beauty products, affordable prices and fast acting formulas. These markets include prestige, masstige, mass and health/wellness stores both domestically and internationally. I want to express my gratitude to my loyal customers who, for over two decades, have believed in me and my products, and I look forward to sharing more exciting products with you in the future," Chancis said.