Jewel-Osco brings back hunger relief campaign

Last year's Give a Little, Feed a Lot effort raised more than $2 million in donations

ITASCA, Ill. — Jewel-Osco is looking to support Hunger Action Month by once again launching a campaign that will benefit multiple food banks in Illinois and Indiana.

The Give a Little, Feed a Lot campaign will benefit the Greater Chicago Food Depository, the Northern Illinois Food Bank and the Food Bank of Northwest Indiana, the Midwest Food Bank, the River Bend Foodbank and dozens of local pantries. During the campaign, customers can make monetary donations at store registers, as well as food contributions in specially marked bins. All donations will benefit the food banks and local pantries, the Supervalu banner said.

Last year, the Give a Little, Feed a Lot campaign raised more than $2 million in combined food and cash donations.

“Hunger relief is a top corporate social responsibility issue for our company,” Jewel-Osco president Brian Huff said. “So ‘Give a Little, Feed a Lot’ is a great opportunity for us to work with our food bank partners and others in the community, to help people in need in this challenging economy.”

In related news, Cub Foods, a Supervalu banner based in Minnesota, said it also would launch the Give a Little, Feed a Lot campaign to benefit Minnesota food pantries.

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