NEW YORK Maybelline New York has named supermodel Jessica White as its newest spokesperson, making her television and print debut for Maybelline New York in February 2008.
She joins Maybelline New York’s roster including Christy Turlington, Erin Wasson, Adriana Lima, Tomiko Fraser, Julia Stegner and Zhang Ziyi.
“We are thrilled to have Jessica White representing Maybelline New York,” stated Serena Giovi, vice president of marketing for Maybelline New York/Garnier. “Her striking beauty and spark for life, makes her a perfect choice for our brand.”
At age 16, she was discovered in her hometown of Buffalo, N.Y., and moved to Paris. Within six months, she landed campaigns for Chloe and the Gap. Soon, she was walking the runways for such designers as Ralph Lauren, Oscar de la Renta, Marc Jacobs, and Tommy Hilfiger. She also landed in the pages of Harper’s Bazaar and Teen Vogue.
In 2003, she was chosen for Sports Illustrated’s Swimsuit issue. She went on to model in the next four successive issues.
In 2006, she appeared on the catwalk of the Victoria’s Secret Fashion Show.
White has worked with the world’s top photographers such as Steven Meisel, Mario Sorrenti, Craig McDean, Patrick Demarchelier, Peter Lindbergh, Mario Testino, Inez and Vinoohd, Steven Klein, Mert and Marcus and David Sims. She also appeared in the movie “Big Momma’s House 2” as well as a music video for singer John Legend and rapper Jay-Z.